How to Utilize Pixels for Supercharging Your Sales Video

What is a pixel?

A pixel is a JavaScript code that, once embedded on your webpage, tracks users' interactions within your website.

The first step is to ensure that you already have the pixel installed on your sales website. This involves using the code provided by Facebook. If you haven't installed it yet, the events triggered within our dashboard won't be communicated to your Facebook Ads Manager.

The second step is to obtain the pixel's ID from your Facebook Ads Manager.

Next, fill in the Name and ID fields within VTurb.

Once this is done, VTurb will send your Facebook pixels every 5% of the video's progression.

This allows you to create remarketing campaigns, lookalike audiences, and further enhance the scalability of your offers.

If you wish, you can activate the "Trigger Event at the Sales Pitch" option to send the Pitch event at a specific moment of your choosing. Simply indicate the time and name of the Pitch event.



You also have the ability to initiate Google Ads events at any designated time or video completion percentage.

Use the "Custom" function if you need to trigger pixels from other platforms such as TikTok, Pinterest, Taboola, and more.

This function also lets you configure pixel events based on video time, providing insights into who has reached the offer or watched the entire lead, among other possibilities.

💡Pro tip: If you require multiple events within a single video, it's advisable to create separate custom events. With Facebook or Google, events are automatically dispatched every 5% of video watched by your viewers!

If you prefer, you can check out this tutorial in the video:

Updated on: 11/27/2023